shevtron CMO
Liam M.
Liam is the Chief Marketing Officer at Shevtron, where he leads the company’s marketing strategy, brand development and digital growth initiatives with extensive experience in international marketing, brand positioning and AI-powered campaign management, Liam ensures Shevtron’s global message is bold, consistent and impactful. His approach bridges creative innovation with measurable performance, enabling Shevtron to stand out in competitive markets.
Experience & Education
Education
2017 - 2021
University of Cape Town
MBA in Strategic Marketing
Professional Experience
2022 - Current
Shevtron
Expertise in marketing automation, growth analytics, campaign optimization and customer acquisition funnels.
Responsibilities
- Lead Shevtron’s global marketing vision, ensuring alignment with business strategy and corporate goals.
- Design and oversee multi-channel marketing campaigns focused on customer growth and retention.
- Develop brand identity, market positioning and creative communication strategies.
- Integrate AI-driven marketing tools to enhance audience targeting, personalization and campaign performance.
- Manage marketing budgets, partnerships and performance metrics for maximum ROI.
- Collaborate closely with Product, Technology and Finance teams to support business development and expansion.
- Represent Shevtron in industry conferences, global events and media initiatives to strengthen brand visibility.
- Mentor and lead cross-functional marketing teams to foster innovation and collaboration.