shevtron CBDO
Sofia V.
Sofia is the Chief Business Development Officer at Shevtron, leading commercial strategy, partner ecosystems and new market expansion with a strong track record in SaaS partnerships, enterprise sales and channel development, she focuses on creating repeatable go-to-market motions that accelerate revenue and deepen customer relationships.
Experience & Education
Education
2014 - 2017
London School of Economics
BSc (Hons) in International Business
Professional Experience
2023 - Current
Shevtron
Experienced in leading commercial teams (sales, partnerships and channel marketing) and implementing CRM-led pipeline processes.
Responsibilities
- Define and execute Shevtron’s business development and partnership strategy to drive scalable revenue growth.
- Identify, negotiate and onboard strategic partners, resellers, and channel alliances.
- Develop and implement go-to-market (GTM) plans for new product launches and market entries.
- Own pipeline generation, deal structure and closure for high-value enterprise opportunities.
- Coordinate closely with CMO, CTO and CFO to align commercial initiatives with product, marketing, and financial objectives.
- Build and lead the commercial organization hiring, coaching and establishing KPIs for sales and partnership teams.
- Design partner enablement programs, joint-marketing campaigns and co-selling motions that increase partner-sourced revenue.
- Create pricing, packaging and commercial models that maximize customer lifetime value and margin.
- Monitor market trends, competitive landscape and customer feedback to continuously refine strategy.
- Represent Shevtron at industry events, investor meetings and strategic negotiations to grow brand presence and business opportunities.