Career Details

Job Description:

The Performance Marketing Manager will design, execute and optimize paid acquisition across channels (search, social, programmatic and performance partners) to drive scalable user acquisition, pipeline and revenue. You’ll own campaign strategy, creative testing, measurement & attribution and work closely with Product, Sales and Content to lower CAC and improve conversion rates across the funnel.

Responsibilities:

• Develop and execute channel strategies for paid search (Google), social (Meta, LinkedIn, TikTok), programmatic (DV360/other), and performance partnerships to meet acquisition and revenue goals.

• Own full-funnel campaign planning: audience strategy, creative briefs, bid strategies, budget allocation and pacing.

• Set up, monitor and optimize campaigns for CPA/ROAS/LTV objectives using A/B tests and multivariate experiments.

• Implement and maintain accurate tracking, attribution and tagging (UTMs, server-side where required), and ensure GA4 / analytics events align with business KPIs.

• Build reporting and dashboards (daily → monthly) for performance, funnel conversion, CAC, CPA, ROAS, LTV and incrementality tests; present insights to leadership.

• Run creative testing program with product/content/UX teams: define hypotheses, create variants, measure lift and iterate.

• Collaborate with Sales & RevOps to ensure lead quality, lead routing, and conversion tracking (lead → opportunity → revenue).

• Work with Finance to manage media budgets, forecasting, pacing and vendor invoices.

• Manage external agencies, freelancers or platform reps when needed; negotiate fees and SLAs.

• Implement growth experiments beyond paid channels (referral pilots, paid partnerships, co-marketing).

• Improve conversion rates via CRO tactics (landing pages, forms, UX tweaks) in partnership with Product/UX/Engineering.

• Ensure compliance with platform policies and regional advertising regulations (data/privacy, cookie consent).

• Stay current with platform changes, bidding strategies and ad tech innovations; recommend tooling (CDP, MMP, consent management) as needed.

Preferred Qualifications:

• 3–6 years experience running B2B/B2C performance marketing for SaaS, product or agency environments; proven track record of scaling paid channels and lowering CAC.

• Hands-on with Google Ads (Search/Display/Video), Meta Ads, LinkedIn Ads, and one or more programmatic platforms (DV360, TheTradeDesk) and/or TikTok Ads.

• Strong analytics skills: GA4, event tracking, attribution models, and experience building dashboards (Looker, Data Studio, PowerBI, Tableau). Familiarity with SQL and Excel for ad-hoc analysis is a plus.

• Experience with tag management (Google Tag Manager), server-side tracking, and consent/privacy-aware measurement strategies.

• Demonstrable experience running A/B tests and conversion rate optimization, working with UX/design to improve landing pages and funnels.

• Familiar with marketing stack integrations (CRM — HubSpot/Salesforce, CDP, lead capture, Zapier) and lead-to-revenue tracking.

• Comfortable managing media budgets, pacing and vendor relationships; strong commercial judgement.

• Certifications a plus: Google Ads, Google Analytics / GA4, Meta Blueprint, LinkedIn Marketing Labs.

• Data-driven, highly analytical, and comfortable presenting insights to non-technical leadership.

• Excellent communication and project-management skills; ability to coordinate cross-functional teams and external partners.

• Degree in Marketing, Business, Statistics, Computer Science or related field; practical performance track record and portfolio of campaign results often outweighs formal education.